Brand foundation
A focused identity system for a new brand or a confident next chapter.
- Creative direction
- Visual identity
- Typography & colour
- Core brand applications
Product design · Creative direction
I’m Vitaliy Romanov, an independent designer and creative director based in Vietnam.
For more than 12 years, I’ve shaped brand identities, e-commerce experiences, blockchain technologies and digital products. I work closely with founders, product teams and engineers—from early direction and design systems through to launch.
My focus is simple: make complex products clear, useful and visually distinct.

Clear starting points. Scope tailored to the project.
A focused identity system for a new brand or a confident next chapter.
A considered website or product experience, ready for development.
Ongoing senior design support for teams building and improving products.
Good design starts
with a conversation.
Brand identities, websites, browser extensions and software interfaces. I connect the visual language of a brand with the way people experience its products.
Yes. A focused engagement can cover an identity, a website, a product interface or a specific design problem. The scope should serve the project rather than force a full redesign.
We define the problem, explore a direction, develop the design and refine it together. For digital products, prototypes help test the experience before handoff.
The projects shown here are independent concept studies. They demonstrate design direction and interface thinking; they are not presented as commissioned client work or released products.
A short description of your idea, who it is for, what you need and your expected timeline. Existing brand material or a few useful references can also help shape the first conversation.